Bradford Richdale

C.E.O. / Chairman

About Bradford

Brad Richdale an American Entrepreneur who has successfully sold millions of units of product globally through direct sales and direct response marketing.

Brad is a proven veteran in front of the camera as an actor, and spokesperson and behind the camera as a writer, director, and producer.

While in college at SMU (after graduating Phillips Exeter early) he accepted a part time job with a startup company. Beginning in a garage, Brad worked part time for a CPA entrepreneur. Working together, he witnessed the step by step actions that built a company in one year to 450 employees, netting four million dollars, grown through cash flow without outside investors.

Brad left SMU after two years, producing concerts with legendary promoter Danny Zelisko.  Soon after, Brad quickly became a leader in the broadcasting industry. By the age of 23, he managed 30 employees and became an expert in turning around broadcasting and print advertising entities. At the age of 25, Brad became the youngest General Manager of a Top 50 Market Television Station in the United States.

In 1987, Brad starred in a film based on his syndicated television show.

Shifting his attention to the power of direct response television, Brad turned an investment of $100,000 into $139,000,000 in gross revenues. The growth was totally self-funded through internal cash flow. Brad won two infomercial of the year awards (1996, 1997, National Infomercial Marketing Association). His infomercial held the longest “number one spot” for the decade of the 90’s (21 months, source: Jordan Whitney) and eventually featured NFL Hall of Fame quarterback, Fran Tarkenton.

He sold millions of books and audio recordings direct to consumers bypassing publishers. He out sold Tony Robbins during that time period by a ratio of 7:1. Fran Tarkenton stopped working with Tony Robbins, leaving Guthy-Renker and chose to work with Brad instead.

A few of Brad’s accomplishments include:

  • Recognition by the governor of Florida, the late Lawton Chiles, as an “expert at turning around companies”.
  • He completely sold out in his first HSN appearance.
  • Brad has filed three13D’s with the SEC, and was part of a group that won a proxy fight and ousted all corporate officers (NYSE TAL: Talley Industries).
  • He’s served on the boards of private and public companies, universities and preparatory schools.
  • He acquired Global Photon’s first utility patent from the late Red Poling, the former three-time CEO of Ford.

As his history demonstrates, Brad is passionate about success in areas that have a major impact in the lives of others. He’s dedicated to improving the lives of both humans and animals through the proven science of photobiology.

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