Mr. Ulrich is a pioneer in the Internet marketing space, having generated over $600 million in revenue specifically from the web. His experience online started in 1992, and has since encompassed the launching of one of the first ICANN accredited domain registrars, one of the early web hosting companies catering to online commerce, as well as one of the first search engine optimization and pay-per-click advertising agencies in the country.
He is the founder of Direct Response Group, a digital agency specializing in revenue producing marketing strategies and campaigns. His clients have included online powerhouses such as Cingular (now AT&T), Citibank, Register.com, Orvis, Buy.com, as well as NBTY (the largest vitamin and nutrition company in the world), Computer Associates, TimeLife and others.
Mr. Ulrich’s diverse experience as a successful entrepreneur, a seasoned marketer, an attorney and consultant to a wide range of industries, brings a strong and diverse marketing experience to Global Photon’s sales strategy.